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Create valuable business practices with customer insights

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Overview

John Hershberger, vice president, applied analytics, at USAA, talks to Marc Andrews, vice president, industry analytics solutions, at IBM, about how USAA is able to maintain exceptional service for its members by using analytics to continuously improve service processes.

Life events present a significant opportunity to better serve members: people use their financial service products in conjunction with life events such as retirement, marriage, the birth of a child or moving to another home. IBM analytics helps USAA create predictive capabilities for life events, allowing them to be there with an appropriate range of solutions when their members need them.

Create targeted offers based on anticipated life events